If personal branding photography is not on your list of priorities, here’s why it should be!
As a small business owner, when you’re first starting, it seems like there’s more money going out of your business than coming in. Justifying the cost of a branding shoot can be tough, I absolutely understand that! But here are 5 reasons why you should invest in personal branding photography.
1. Make a great first impression
Small business owners often express the same regrets about what they would have done differently at the start of their business journey. One of the things I frequently hear is that they wish they’d invested in good quality photographs from the start.
The thing is, when you’re paying out for logo design, a new website, business cards and so on, it’s easy to see why photographs might not be a priority. But what’s the point in spending all that money on those things if you’re going to finish it off with a blurry phone photo?
If you want people to take your business seriously from the beginning, show them your intent by making sure everything you do is of the best quality, including your branding photographs. I guarantee that investment early on will make your business stand out from the crowd.
2. Invest in yourself so that others will invest in you
Let’s turn the tables for a moment. If you found two small businesses selling a similar product, which one would you be more likely to trust and make your purchase with? The one with a poorly lit photograph taken on their phone? Or the one with good quality images and a distinct brand?
This isn’t about pretension! But it is about trust. If you’re willing to invest in branding photography, people will recognise that and, in turn, be prepared to invest in you and your business.
Personal branding photography is an investment. But it might not be as much as you think it is and it’s so worth it for the return you’ll get. I.e. more customers/clients!
3. Show the real you
Unless you’re running a big corporation with hundreds of employees, the most distinct part of your business will be you, the person running it.
These days, people want to buy from people. So, if they can see you as the face of your business and your personality through your photographs and brand, they’ll learn that they can trust you. And trust goes a long way towards people making the step to support you and buy from you.
It’s especially important to show the real you when you’re providing a service. People are much more likely to want to work with you if they think you’re the kind of person they can get on with. So having photographs that genuinely show who you are will allow people to feel as if they know you. And if they like what they see and trust what you’re telling them, they’re a short step away from taking the leap and getting in touch with you!
4. Prove your expertise
We are a visual bunch of beings. We like to see what you’re doing to help us believe that you know what you’re doing. So, having branding photographs that show what you do as well as who you are, helps to define you as an expert in your field.
It all comes back to building that trust with people. And that is all part of your personal brand!
5. Upgrades your online presence
There’s no easy way to say it. Good quality images, which are consistent with your brand, look professional. It’s the difference between someone clicking on your ‘contact me’ button on your website or clicking off your site for good.
But it’s also not just for your customers! Having great quality images of you and your business will help you to step into your business owner role more confidently too. I’m sure you know that feeling when you see a great photograph of yourself that makes you feel great about who you are and how you look? That’s what amazing personal branding photography can do for you too!
Let’s talk about how I can help your business to shine through your photography!