What Is Personal Branding Photography?
Romsey based Photographer
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What Is Personal Branding Photography?
Here’s a question I get asked a lot and, since I’m branching out into personal branding photography, I thought it was worth chatting about! Personal branding photography is thriving, especially with the rise in small business owners and freelancers out there. But, to understand what personal branding photography is, you first need to understand what personal branding is. So, let me explain!
Small businesses have been multiplying over the last few years in the UK, and they now account for more than 99% of the business population.
There’s been a distinct shift in the way we choose to make our purchases too. We’re a lot more focused on supporting local and smaller businesses if we can. We’re making more informed choices. We’re making an effort to buy from people rather than faceless corporations.
It’s that search for the face of a business that has brought about the need for personal branding. Being the face of your business allows people to see who you are and what you believe in and stand for. It’s all those things that make up your personal brand.
So, personal branding photography?
Yes! In short, personal branding photography is an extension of your personal brand. It’s part of how you make your brand – and, by definition, YOU – visible in your business.
Personal branding photography includes photos that show you, the owner and face of your business, as well as what you do and how you do it. And think about it.
Where do you use images for your business? Your website, of course. But what about your social media channels, your mailing list and any marketing materials you create? Personal branding photography brings all these areas together in a consistent, professional way. This works to help your business stand out from your competitors.
