Branding photography has taken off in the last couple of years. Small businesses are on the rise, and business owners are quickly learning the importance of a personal brand. But what do we mean by that, and how can you bring your brand into your branding photography? Keep reading, and I’ll show you how in three effortless ways.
What is a brand?
I’ve said it before, and I’ll say it again. Your brand is more than a logo or some brand colours. Yes, that’s definitely part of it. But it also goes far deeper. It also covers things like your brand values – those things you personally believe in and that your business also believes in. The way you do your business, your beliefs, how you speak to your clients, all these things go towards the whole of your brand message. And, in turn, your branding photography is more than a simple headshot. It’s about reflecting the spirit of your business in photographs, so you’ll want to show far more than just a pretty headshot of yourself.
Know your brand
So, to begin, you need to know your brand, inside and out. Think about your brand values. Get to know what matters most to you in your business. When you’re clear on what your values are, it becomes much easier to figure out how to incorporate your brand into your branding photography.
For example, if one of your values is to be open and honest with your audience, you might want to show some of your behind the scenes working. Or sharing your morning routine before you start your working day could be fun to share.
To also know your brand better, you need to be clear on why you do what you do, who you do it for and how. It’s an in-depth review of everything you know about yourself and your business to really discover what your brand is, and it’s so exciting to find out!
Of course, photography is a very visual medium. So including visual aspects of your brand is essential. So yes, it’s quite ok to include things like your logo and brand colours as part of your branding photography shoot! Clothing and props are great ways of doing this. If you have branded clothing or marketing materials like your business card or brochures, bring them along. I can certainly find creative ways to involve them in your photographs.
Choose props from around your home that match your brand colours. And if you haven’t got anything at home, consider going out and purchasing a few items. It could be things as simple as a notebook, a mug or a pen. But you might want to bring some more detailed items too, like material for draping or a piece of furniture that would fit.
My advice is always to keep it subtle, though. Too much, and it all starts to look a bit cheesy, and we don’t want that!
Create a feeling
There’s a certain “something” about branding that goes deeper than what you can see, hear or touch. Your brand can also convey a feeling or several feelings, and it’s great if we’re able to capture that in your branding photo shoot.
So, think about the overall feel of your brand. Are you a luxury brand? Or do you lean toward a more rustic feel? Of course, there are plenty of other ways to describe the sense of your brand. But knowing this can help define that feeling in your branding photography in a beautiful way.
When you know the feel of your brand, you can make decisions about how to show that in your photographs. A luxury brand, for example, might pick a location that looks luxurious for some photographs. On the other hand, a rustic brand might have a photo shoot out in the woods or in a barn.
Professional photographs go a long way to helping your audience understand your brand and perceive the value you offer. This, in itself, can even be part of your brand, so liaise with your photographer if you’ve got a particular look in mind.